Shopping Ads

Put Your Products in Front of Ready-to-Buy Shoppers

We show your products, prices, and images directly in search results — powered by a product feed treated as the foundation of everything.

Feed treated as the foundationRegular health monitoringFull catalog managed, not just top sellers
01

Feed

Clean product data

02

Auction

Bid + relevance

03

Product

Listed with assets

04

Cart

Conversion

The Hidden Problem

Why Most Businesses Struggle With Shopping Ads

Shopping campaigns live or die on feed quality — and it’s the piece most agencies treat as an afterthought.

01

Incomplete product feeds

Missing attributes that limit visibility and matching.

02

Generic product titles

Copy that doesn’t match how shoppers actually search.

03

Poor quality images

Low-resolution or unclear photos that hurt click-through rate.

04

No negative keywords

Budget spent on searches with no genuine purchase intent.

05

Ignoring feed disapprovals

Products silently excluded by unresolved policy issues.

The Opportunity

From Patchy Feeds to Products That Sell Themselves

Feed quality is the strongest performance driver available — stronger than clever bidding alone. The fix is a feed built to match how shoppers search.

Common Mistakes

Feed quality doesn’t matter much

It is one of the strongest drivers of performance available.

Any product image works

Clear, high-quality images meaningfully affect click-through rate.

Shopping needs no keyword work

Negative keywords still matter for filtering irrelevant searches.

More products means more sales

Poorly optimized listings can drag the whole account down.

Optimized Outcome

Feed built for search

Titles and attributes match how shoppers actually search.

Images that earn clicks

Clear product photos build confidence before the click.

Spend on purchase intent

Negative keywords filter searches that never convert.

Health monitored daily

Disapprovals caught before products lose visibility.

Our Process

A Clear Path From Feed to Full-Catalog Growth

No guesswork. The feed comes first, then structure, bids, and the ongoing management that keeps every product visible.

01

Discover

Feed audit and competitor review expose what’s limiting visibility.

02

Analyze

Titles, images, and attributes scored against real shopper behavior.

03

Implement

Campaign structure, bids, and negative keywords configured around margins.

04

Measure

Product-level revenue tracked, not just clicks.

05

Improve

Feed health checks and bid adjustments keep performance compounding.

What's Included

Everything a Working Shopping Account Needs

One engagement covering the feed, structure, bidding, and the monitoring that keeps products from going dark.

Feed Audit & Optimization

Titles, images, and attributes reviewed and improved.

01

Campaign Structure Setup

Products organized by category, margin, or performance.

02

Bid Strategy Management

Ongoing adjustments based on real conversion data.

03

Negative Keyword Management

Irrelevant searches filtered out consistently.

04

Feed Health Monitoring

Disapprovals and errors caught and resolved quickly.

05

Monthly Reporting

Clear updates on which products drive real revenue.

06
The Feed-to-Funnel Flywheel
01

Feed Optimize

Clean, complete data

02

Smart Bidding

Margins guide bids

03

Performance

Revenue per product

04

Scale

Proven catalog growth

Visual Framework

The Feed-to-Funnel Flywheel

A clean feed feeds smarter bidding, better listings, and clearer performance — and each gain funds the next step of catalog growth.

Business Impact

What a Clean Feed and Smart Bidding Return

Shopping converts pre-qualified shoppers — when the feed and the bidding behind it stay sharp.

+45%

More Product Visibility

Feed improvements expand where items appear in results.

+32%

Higher Conversion Rate

Pre-qualified shoppers already saw price and image.

−20%

Lower Cost Per Conversion

Negative keywords and bidding cut wasted spend.

3.1×

More Revenue From Top Products

Margin-based bidding concentrates budget where it returns most.

Our Approach

Paid Campaigns Managed Like a Portfolio

We structure and manage ad accounts around conversions, not clicks or impressions.

01

Intent & Conversion Audit

We review past campaign history, tracking setup, and wastage.

02

Keyword & Bid Strategy

We build campaigns around high-intent search terms with smart bidding.

03

Ad Copy & Landing Pages

We design focused copy and conversion-oriented layouts for every ad group.

04

Optimization & Negative Keywords

We refine targeting daily to cut wasted budget and boost ROI.

FAQ

Frequently Asked Questions

Extremely — it is one of the strongest drivers of shopping ads performance available.

Every product missing from shopping results because of a feed issue is a sale that went to a competitor instead.

Reach out and we’ll review your product feed and outline what improvements could mean for visibility and sales.

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